APPROACH

We invest in East and Southeast Asia Markets supported by a strong network of international institutions and local experts.

Network

Our ethos is to empower brands in achieving seamless overseas market expansion.

Operational geography

We invest in East and Southeast Asia Markets supported by a strong network of international institutions and local experts.

End-to-end supply chain

The largest beauty supplier in Asia servicing brands with ESG needs, custom design and product to market approach.

Data Analysis

Our E-commerce channel across Southeast Asia provides businesses valuable insights into consumer behavior, purchasing habits, and market trends.

About us

We are in the business of investing in people.

We are one of the first modern venture capital and private equity firms in Asia specializing in the consumer sector. With headquarters in Shanghai and Taipei, we work with businesses and help provide seamless solutions to combat the various challenges ahead.

Through industry specific know-how and resources from our networks, we aim to magnify potential. Our team is equipped with individuals possessing unique experiences and skillsets to allow the guidance of completing the journey of an exit-strategy through rapid growth and expansion.

We understand the importance of a close relationship. We work with brands to help develop long-term competitive advantages by entering both foreign and local markets through our global distribution network. We help with brand building, repackaging, digital strategy, cost-down solutions, supply chain, logistics, and market insights.

We look to solve today's problems and safeguard our next generations future through our investments.

What we do

We have created, designed, and manufactured over 8,000 products with 600 different brands ranging from beauty cosmetics, toiletry, skincare, and personal care items.
We understand the beauty of aesthetics, the importance of functional designs, as well as the embodiment of current trends and everlasting culture to help craft the perfect product. We help innovate products that best cost-effectively suit a brand image. As an environmentally friendly firm, we strive to introduce sustainable solutions, such as our partners’ first modern paper lipstick.

Consumer Focus

We are one of Asia’s pioneering modern venture capital and private equity firms, focused specifically on the consumer sector. Our extensive expertise covers the entire value chain—from raw material sourcing and R&D to manufacturing, packaging, logistics, digital marketing, e-commerce solutions, KOL, content creation, and go-to-market execution. We support companies in transforming from robust local market leaders into globally recognized international players.

Inhouse operation

Our in-house operations are managed by a diverse team of professionals specializing in financial investment, marketing, UI/UX design, distribution, engineering, and branding. We leverage our extensive resources and network to help companies expand into the Southeast Asian market and help resolve the challenges faced by investment firms. For example, we supply Korean vitamins to Vietnam’s largest mother and baby care retailer and FMCG products to Costco USA.

Investment strategy

We emphasize “precise, long-term, and stable” investment strategies: maintaining low-frequency portfolio adjustments, holding long-term positions, and limiting sector rotation. In consumer sectors, we focus on analyzing industry prosperity and competitive dynamics. Our investment target is grounded in two core principles: aligning valuations with performance and maintaining a disciplined margin of safety.

Ecosystem

Our portfolio investments and operations are significantly strengthened through collaboration with leading conglomerates, distribution channels, brand aggregators, supply chain, and Southeast Asia Family Office, sharing the same vision. We utilize our ecosystem to data mine advanced data analytics to empower companies and brands with accurate supply chain forecasting, understanding local marketing trends, and strategic use of retail data to maximize efficiency.

Market expansion

With three generations of experience in the consumer sector, we help local champions expand into Southeast Asia using data-driven models with local insight-led approach. We leverage our ecosystem to provide in-depth market analysis, guidance on navigating cross-border regulatory landscapes, business registration and operational setup, ensuring effective market entry for our investments.

10 to 100

We strategically invest in leading mature-stage consumer brands with proven local market traction, positive revenue performance, and resilient operational foundations.

At the same time, we specialize in uncovering high-potential, under-the-radar companies with the capacity to become future overseas market leaders. Additionally, we have extensive experience guiding companies through every stage of the IPO process, ensuring they are strategically and operationally prepared to navigate the path to multiple public markets.